Dean's message
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Marketers talk about success in terms of delighting their customers in ways that create value, build loyalty and deliver on the brand promise. We measure our success by ensuring our graduates fulfil their individual promise, and that they are always in demand for management and leadership roles. Our marketing programs are designed to deliver the credentials and connections required by managers responsible for, or aspiring to, leadership roles in marketing management and strategy. |
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We realise superior marketing skills determine an organisation's ability to succeed regardless of the company's size, structure or location. Effective marketing has no boundaries, which is why Melbourne Business School has partnered with Beihang University (BUAA) to offer our prestigious Master of Marketing program in Beijing. In Beijing our students are taught by Melbourne Business School's and Beihang University's international faculty, an outstanding team of academics dedicated to postgraduate teaching, learning and research. Proven professionals with impeccable credentials from the world's finest business schools, each faculty member brings invaluable experience to our classroom and into our teaching and research activity. Programs are demanding, so the standard of the student body is high. These are the attributes on which our 50-year reputation is built. We aim to give our graduates a powerful theoretical foundation, whole-of-business perspective and deeper marketing insight. Together, these equip our graduates with the strategic frameworks, analytical insights and problem solving skills needed to cut through complexity and harness the opportunities that accompany increasing social, technological and economic change. Our curriculum is intellectually challenging and has a practical, relevant edge. Graduates are rewarded with a prestigious qualification that is recognised for its quality and defined by its significant degree of internationalism. Our focus on quality is independently confirmed by our international accreditation status and our position as Australia's number one business school in influential business education rankings. You can expect to be stretched intellectually and challenged by your lecturers and peers to think critically and creatively about marketing theory and practice. I invite you to consider Melbourne Business School, the University of Melbourne. Explore our website, attend an information session, talk to our alumni, faculty and staff and experience Melbourne Business School. We look forward to receiving your application. John W. Seybolt
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