Faculty profile
The following are selected profiles of faculty who are either likely to be teaching subjects in the Master of Marketing Beijing program or will be involved in program administration.
Patrick Butler, Director - Marketing Programs, Melbourne Business School
Doctor of Philosophy (University of Ulster, Northern Ireland), Master of Arts (University of Dublin, Ireland), Master of Business Studies (National University of Ireland), Bachelor of Commerce (National University of Ireland)
Patrick Butler joined Melbourne Business School in 2004 from Trinity College Dublin (Ireland) where he had lectured since 1995. Formerly a professor in marketing at the University of Ulster (Northern Ireland), he has also been a Visiting Professor at Senshu University (Japan) and has taught and presented in Europe and the US. He has also worked on marketing development projects with EU and UN organisations in Russia and Africa.
His research on marketing strategy, eBusiness and management in the public sector has been published in such international journals as the European Journal of Marketing, European Management Journal, Harvard International Journal of Press/Politics, and Journal of Public Affairs.
Professor Butler has consulting and management development experience in sectors including government departments, commercial banking, healthcare products and food production in several countries. Among the projects he is involved in are business planning, assessments of service programs, market research, new product evaluations and management development workshops. He recently completed a research report for the Department of the Taoiseach (Prime Minister) on the Irish Government’s Quality Customer Service Initiative.
His research interests are mainly in marketing thinking and practice in non-commercial contexts. In particular, he is interested in marketing and management issues in the arts, politics and public management sectors.
If his schedule permits, Professor Butler will teach one of the marketing subjects in the Beijing program.
Chen Xiangdong, Vice Dean, School of Economics and Management, Beihang University
Master of International Trade (North-East University, PR China), Bachelor of Engineering (North-East University, PR China)
Chen Xiangdong is Professor of International Technology Transfer and International Finance, as well as Head of the Department of International Business Management, at Beihang. His research strengths include international finance, international technology transfer and innovation management. He is currently involved in a National Science Foundation of China (NSFC) research project investigating the convergence and diversification of industrial technology resources under the influence of foreign direct investment. A research project he completed for the NSFC, "Information Technology Application to Mechanical Industries", was awarded the Beijing Science and Technology Development Prize in 2001. He has published 40 academic papers in Chinese and international journals such as Technovation and International Journal of Entrepreneurship & Innovation Management, as well as presented at international conferences.
In addition to his long career at Beihang, Professor Chen has been a visiting scholar and visiting professor at Manchester Business School (UK), ESCNA (France), the University of Applied Sciences Brandenberg (Germany) and City University of Hong Kong. And as well as being an academic, he worked as a marketing manager in the US and China for two years.
Professor Chen previously taught on the Mt Eliza - University of Queensland MBA (International) program in Beijing and is scheduled to teach on the MBS Master of Marketing Beijing program.
Professor Chen has responsibility for all joint international business- or economics-related degree programs at Beihang. He or his representative will serve on the Selection Committee for the Master of Marketing Beijing program.
Susan Ellis, Associate Dean - China Programs, Melbourne Business School
PhD (Rice University, USA), Master of Arts (University of North Carolina, USA), Bachelor of Arts with Honors (University of North Carolina, USA)
Susan Ellis, Associate Professor of Marketing at MBS, has overall responsibility for the MBS Master of Marketing and Postgraduate Diploma in Management (Marketing) in Beijing. She works closely with Professor Butler to ensure consistency of the Beijing subject offerings with those in Melbourne, with Professor Crosby to ensure that Beijing applicants meet MBS requirements for entry into the program, and with Professor Chen to ensure quality of teaching and facilities. You may meet her at an information session or at your interview, where she will be part of the Selection Committee.
Professor Ellis was Professorial Fellow in Marketing and Strategy, as well as Regional MBA Director, at Mt Eliza Business School prior to Mt Eliza’s merger with MBS in early 2004. She has also served as MBA Director at the University of Sydney (Australia) and been on the faculty at AGSM, the Australian Graduate School of Management. In addition, she has been a visiting professor at the JL Kellogg Graduate School of Management (Northwestern University, USA) and the Sasin Graduate Institute of Business Administration (Chulalongkorn University, Thailand).
Her research focuses on applications of agency theory and psychological theories such as prospect theory to marketing issues, with particular emphasis on customer satisfaction, customer loyalty and service quality. She is on the Editorial Review Board of the Journal of Satisfaction, Dissatisfaction & Complaining Behavior and a regular reviewer for the Service Industries Journal.
A marketing strategist, Professor Ellis will teach on the Beijing Master of Marketing program.
Jody Evans, Melbourne Business School
PhD (Monash University, Australia), Bachelor of Business (Marketing) with Honours (Monash University, Australia), Bachelor of Arts (Monash University, Australia)
A Senior Lecturer in Marketing at MBS, Jody Evans specialises in marketing and international business. Before joining MBS in 2002, she was Senior Research Fellow in the Department of Retailing and Marketing at Manchester Metropolitan University Business School (UK).
Her research focuses on international marketing strategy, retailing and branding. Current projects examine the internal determinants of international retail involvement, entry strategy and performance; the relationship between brand orientation, positional advantage and performance in the Australian retail industry; and branding in commodity industries. She has published in journals such as the Journal of International Business Studies and the International Marketing Review.
Dr Evans is also the PhD Co-ordinator at MBS, with responsibility for the PhD program.
If her schedule permits, Dr Evans will teach one of the marketing subjects in the Beijing program.
Mark Crosby, Associate Dean - Academic Programs, Melbourne Business School
PhD (Queen’s), MA (Queen’s),Bachelor of Economics with Honours (University of Adelaide, Australia)
As Associate Dean of Academic Programs, Mark Crosby has responsibility for the quality of all degree and diploma programs at Melbourne Business School, including admissions and administration. He is also a highly qualified academic economist with wide-ranging Australian and international consulting experience.
Professor Crosby has an active research agenda across the areas of international macroeconomics, business cycle behaviours and political economy, and he has published widely in these fields. In addition to articles in an impressive list of economics journals, Mark is the co-author of the principal intermediate macroeconomics textbook used in Australia.
Prior to joining Melbourne Business School, Professor Crosby was an academic economist at several institutions including the University of Melbourne, the University of New South Wales and the University of Toronto.
Professor Crosby's extensive consulting experience includes work with the Monetary Authority of Singapore, the World Bank and BHP Billiton. He has also worked in the Australian Treasury, and has acted as a Research Fellow at the Hong Kong Institute for Monetary Research.
In the Master of Marketing Beijing program, Professor Crosby will, among others duties, oversee the admissions process as chair of the Selection Committee. You may meet him at an information session or at your interview. He will also teach on the Beijing Master of Marketing program.
Brian Gibbs, Melbourne Business School
PhD (University of Chicago, USA), Master of Arts (University of British Columbia, Canada), Bachelor of Science (University of British Columbia, Canada)
Brian Gibbs, who is Associate Professor of Marketing and Behavioural Science at MBS, specialises in the area of consumer behaviour. He is particularly interested in the psychology of utility, and in how tastes and preferences can be strategically managed by the self and others. He has published in Cognitive Psychology, Journal of Behavioral Decision Making, Journal of Consumer Psychology, Journal of Experimental Psychology, Marketing Letters and elsewhere, and has presented his work at universities in Australia and New Zealand, North America and Europe.
Prior to joining MBS, Professor Gibbs was on the faculty of the Graduate School of Business at Stanford University and in the Owen Graduate School of Management at Vanderbilt University. He also spent a year as Visiting Associate Professor of Management Science in the Sloan School of Management at MIT.
Professor Gibbs has developed and taught subjects in consumer behaviour, marketing management, marketing strategy and behavioural decision making. If his schedule permits, he will teach on the Beijing program.
Lester Johnson, Professor of Management (Marketing), Melbourne Business School
PhD (University of Connecticut, USA), Master of Arts (University of Connecticut, USA), Bachelor of Arts (University of New Hampshire, USA)
Lester Johnson, Professor of Management (Marketing) at MBS, joined MBS from Mt Eliza Business School where he was General Manager of MBA Programs. He has also been on the faculty at the University of Sydney (Australia) - where he was also Director of the PhD Program at the Graduate School of Business - as well as at Bond University (Australia) and Macquarie University (Australia). In addition, he has been a visiting professor at the University of Iowa (USA), National University of Singapore and University of California - Irvine (USA).
Professor Johnson is editor of the Australasian Journal of Market Social Research, associate editor of the International Journal of Service Industry Management and on the editorial boards of the Journal of Services Marketing, Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behaviour and Australasian Marketing Journal. During more than 35 years in teaching, he has consulted to many public and private sector organisations, mainly in marketing research and customer satisfaction measurement.
Professor Johnson is considered one of the Asia-Pacific's foremost marketing educators. In recognition of his achievements he was recently elected a Fellow of the Australia and New Zealand Marketing Academy, one of only ten such Fellows in the world. He is also recently (2007) elected a fellow of the Australian Market and Social Research Society.
Professor Johnson will teach on the Beijing Master of Marketing program.
Debi Mishra, Melbourne Business School and State University of New York at Binghamton
PhD (Case Western Reserve University, USA), MBA (Indian Institute of Management Bangalore, India), Bachelor of Engineering (NIT, India)
Debi Mishra is Professorial Fellow in Marketing at MBS and a Professor of Marketing at the State University of New York (SUNY) Binghamton. His research and teaching interests are in the areas of Channels of Distribution, Product Management, and Marketing Strategy. Professor Mishra has lectured at a number of universities in the US and overseas and has consulted with several Fortune 500 companies.
If his schedule permits, Professor Mishra will teach on the Beijing program.
Mark Ritson, Melbourne Business School
PhD (University of Lancaster, UK), Bachelor of Science (University of Lancaster, UK)
Mark Ritson is Associate Professor of Marketing at Melbourne Business School. Prior to joining MBS in 2005 he was based at The University of Lancaster for his PhD studies, Wharton for a visiting scholar’s position, The Carlson School of Management at University of Minnesota as Assistant Professor, and the London Business School as Assistant Professor.
Professor Ritson has consistently ranked as one of the top teachers at the various schools where he has worked. He was twice shortlisted for the best teacher prize at Minnesota and three times at LBS where he won the award in 2002. At MBS Mark teaches the Brand Management and Integrated Marketing Communications courses.
His research has focused on advertising, consumer research and branding. In 1995 he was awarded the best paper prize at the European Marketing Academy Conference in Paris for his work on advertising literacy. In 2000 he was the recipient of the Ferber Award, one of the most prestigious awards in marketing, for his research on the social uses of advertising. Mark’s research has appeared in the Journal of Consumer Research, Sloan Management Review, European Management Journal, Advances in Consumer Research, and Review of Economics and Statistics. His research has also been featured on CNN and the BBC and in the Financial Times and The Economist.
Professor Ritson has worked extensively as a consultant on brand and communication issues for clients including McKinsey, adidas, HSBC, Deutsche Bank, Ogilvy, Zenith Optimedia, Land Rover, Roche, Astra Zeneca, Ericsson, Marks and Spencer, and LVMH. For the past four years he has written a weekly column for Marketing, Europe’s leading trade publication.
If his schedule permits, Professor Ritson will teach Brand Management on the Beijing program.
Ren Ruoen, Beihang University
PhD (Renmin University, PR China), Bachelor of Economics (Shanxi University of Finance and Economics, PR China)
Ren Ruoen is Professor of Economics and Statistics, as well as Director of the Center for Competitiveness and Risk Analysis, at Beihang, and a senior consultant to the Stock Exchange Executive Council (Beijing). He has held several academic positions, including Research Associate of the Finance Research Center at the Chinese Academy of Social Science, and has also been a senior consultant with the OECD and the World Bank.
As a visiting scholar, Professor Ren has worked at several high-profile institutes and universities. These include the International Monetary Fund in Washington DC (USA), Massachusetts Institute of Technology (MIT) (USA), University of Groningen (Netherlands), and the University of Maryland (USA), as well as the China Center for Economic Research and the World Bank Visiting Fellow Program at Peking University.
He has been granted several awards, including the Nancy Ruggles Memorial Fund of the International Association for Research in Income and Wealth. Since 1989, Professor Ren has received 10 national research grants, including five National Natural Science Foundation of China grants. He is the author of ten books and author or co-author of more than 90 articles in refereed national and international journals.
Professor Ren will teach on the Master of Marketing Beijing program.
Denice Welch, Melbourne Business School
PhD (Monash University, Australia), Master of Philosophy in Management (Brunel University, UK), Bachelor of Business (University of Southern Queensland, Australia)
Denice Welch has developed a significant profile in strategy in international business and is a recognised authority in international human resource management. She is co-author with PJ Dowling of the book International Human Resource Management: Managing People in a Multinational Context, 4th edition. Her research publications include articles in the Management International Review, International Studies of Management & Organization, Prometheus, International Journal of Human Resource Management and International Business Review.
Prior to joining Melbourne Business School she was Professor of International Management at Mt Eliza Business School and conjoint Professor at the University of Queensland, where she also co-taught Global Business Strategy on the Mt Eliza - University of Queensland MBA (International) program in Beijing. She has also taught in the MBA program at Monash University and in the Sivilokonom Master of Science and Master of Management Programs at the Norwegian School of Management, where she co-developed and directed the Master of Management in International Management program.
If her schedule permits Professor Denice Welch will teach on the Master of Marketing Beijing program.
Lawrence Welch, Melbourne Business School
PhD (University of Queensland, Australia), Master of Commerce (University of New South Wales, Australia), Diploma in Education (University of Newcastle, Australia), Bachelor of Commerce (University of New South Wales, Australia)
Lawrence Welch is a specialist in international marketing and international business operations. He is the co-author with RK Luostarinen of the book International Business Operations. He is widely published, including journal articles in the Management International Review, Journal of International Entrepreneurship, International Studies of Management and Organisation, Journal of Business Research, Journal of Euromarketing and International Business Review. He is also a member of a number of editorial boards, including the International Business Review , Journal of International Marketing, Management International Review, Prometheus, and Journal of International Entrepreneurship.
Prior to joining Melbourne Business School, he was Professor of International Marketing at Mt Eliza Business School and conjoint Professor at the University of Queensland, where he also co-taught Global Business Strategy on the Mt Eliza - University of Queensland MBA (International) program in Beijing. He has also held faculty appointments at Monash University, the Norwegian School of Management, the Copenhagen Business School and the Helsinki School of Economics and Business Administration.
If his schedule permits Professor Lawrence Welch will teach on the Master of Marketing Beijing program.
Zhou Hong, Dean, International School, Beihang University
PhD (Shanghai Jiaotong University, PR China)
Zhou Hong is a professor in the School of Economics and Management at Beihang. His research interests include scheduling and sequencing, genetic algorithms, optimisation and simulation for manufacturing systems, multi-objective decision making theory, decision support systems, and analysis for information systems.
Professor Zhou has been the project director or main participant on five projects funded by the National Science Foundation of China, including "Analysis, Design and Applications of Information Feedback in Decision Support Systems" and "Studies and Development of the Job Shop Scheduling System Based on Genetic Algorithms and Simulation". He is the author of one book and more than 25 journal articles, a number of which are in English.
In addition to his career at Beihang, Professor Zhou has been a research associate at The Chinese University of Hong Kong and a senior visiting scholar at the University of Michigan (USA). In 1998 he became the recipient of the Award (3rd Level) of Progress in Science and Technology from the Ministry of Aviation Industry in China.
Professor Zhou will teach on the Master of Marketing Beijing program.